Enterprise Electric Inc

Opener

“Hi — is this Mike? … Mike, it’s Wayne Turner, I’m over in Boone. I’m calling around to about twenty shop owners with three quick questions about how the phone works when you’re out on a job. Two minutes, and I’m not selling you anything. That alright?”

If not Mike: ask when he’s usually reachable, or leave a soft “Wayne from Boone, research call, I’ll try again” only if they offer — default is no VM.

Three questions

1. When you’re out on a job and the phone rings — what happens to that call?
2. And the ones that go to voicemail — do folks actually leave a message, or do they just hang up?
3. Can you think of one that got away? A job you’re pretty sure went to somebody else?
   If he tells the story: What would something like that have been worth?

Only if it’s flowing

Has that gotten better or worse the last couple years?

If they push back

“How’d you get my number?”

Google. I’ve been going through Boone County shops one at a time.

“Who are you? / Why are you asking?”

I write a little newsletter for Iowa trades shops. I’m trying to get it right, so I’m calling owners instead of guessing.

“What is it?”

It answers your phone in your shop’s name, takes the details, texts them to you. Sounds like a person. You’d know in one call whether it’s any good.

Close, every time

“That’s exactly what I needed — thank you. Last thing and I’ll let you go. I built something that answers that line when you can’t. I’m setting it up free for the first 25 Iowa shops, 30 days, no credit card. Want me to put you on the list?”

Mirror their key words. Four seconds of silence. Write the answer exactly in Notes.